NEW YORK--The sun care market today presents shoppers with greater choice than ever. From tan amplifiers to after-sun products, consumers can select from a broad array of items. In fact, it is niche products that are accounting for the category's strongest growth.
Exemplifying the increasing availability of specialty products is Solar Cosmetic Labs Inc.'s launch of a combined insect repellent and sunscreen in its No-Ad line. Sold in a bottle or a tube, No-Ad No Bug targets an underserved market, according to director of marketing Marisa Dottori.
"No-Ad has always been a consumer-driven brand, responding to the needs and requests of our users," she says. "Different people have different sun care needs just as they do with other health and beauty products."
In recognition of that diversity …
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